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Hilary Page Toys



This site has been created to honour the life and works of Hilary ‘Harry’ Fisher Page and Kiddicraft, the company he founded in 1932.

Hilary Page was born in 1904 and sadly committed suicide in 1957. During the years 1932 to 1957 he changed the face of the British toy industry and created some of the classic pre-school toys played with by children today.
Perhaps his greatest claim to fame however is the patent for the ‘interlocking building brick’ later to be adopted and modified to become the famous LEGO brick.
Hilary Page was a well-known writer, broadcaster and designer of children’s educational toys. In 1932 he founded Kiddicraft in Purley, Surrey with £100. Kiddicraft initially made wooden toys, but through his frustration with the qualities of painted wood, Page started to experiment with plastics.
In 1937 he made the first plastic “Kiddicraft ‘Sensible’ Toys” initially under the BRI-PLAX name.
The first edition of his book, ‘Playtime in the First Five Years’ published in 1938 is a valuable insight into the start of the pre-school toys industry that we know today.

As we collect more toys, catalogues and history of Hilary Page and his Kiddicraft “Sensible” Toys we hope that this will grow into a permanent archive of the great innovators work.
If you have any information that you can add or contribute to the site then contact us.
We will be happy to acknowledge any contributions to their source.
Please explore the site, which we hope you will find useful and informative. When navigating the site, click on any image for a larger view and thumbnails of associated photographs. Use the browser back button to return to the menu.



Hilary Page Scrap Book 1937 - 1939

Rescued from a skip by a diligent Kiddicraft employee when they were clearing out their offices in the 1970's.  

Stored in a loft for over 40 years, then passed back to the family who graciously passed it on to the archive.

Now everyone can share this snapshot of Page's developments in the early years of plastics.  

93 pages of press cuttings, articles and advertising with notes in Page's own hand writing.

Browse in Publications / Hilary Page Scrap Book 1937 - 1939